It is hard to imagine a website without any text. Even if the basis of our work is, for example, the creation of paintings, sculptures or installations, we cannot afford to omit such an important element as descriptions. Properly chosen, they build our image on the Internet as much as the products we make.
Copywriting should reflect the philosophy of your work. An individual and creative approach to content marketing can add value to your business and steal the sympathy of your audience. There is no single recipe for a good text. You may want a long, insightful and elaborate description or, on the contrary, concise and to the point content.