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The long-awaited premiere day of your favourite director's new film is approaching. Excitement and fascination have been accompanying you for months, and the cinema trailers have only fuelled your curiosity. Finally you enter the cinema hall, sink into a comfortable chair and focus your attention on the big screen. During the screening, a whole lot of content reaches you. The aim of the directors is to involve the viewer in the image they are watching, to evoke specific emotions. What we see becomes embedded in our memory and stays with us for longer.