advertising and image spots

Advertisements are divided into those that convey information and those that evoke emotions. It is the emotions that determine whether a given image will be remembered by us. Usually the first few seconds are decisive for whether the viewer's attention will be focused on the video. The right characterisation of a short video will draw the viewer into the story you want to tell. The right technique and a well thought-out script are only part of the success. Make sure that the concept of the spot is consistent with the visual identity.