labels

We are well aware of the saying "as they see you, so they write you". We know that first impressions are often the basis of our opinion or choice. For example, when you go to the drugstore to buy a new face cream, you find the whole shelf full of similar products. To narrow down your search, you choose the one whose graphic presentation appeals most to you and relates to your expectations. Only then do you read about its composition and use. The label is supposed to focus the customer's eyes on the product, and thus encourage him or her to make a purchase. We bear in mind that it is a source of knowledge about the product, which is why we try to make our projects clear and legible, but also creative and consistent with the brand idea.